Principles of logo design : a practical guide to creating effective signs, symbols, and icons

Learn to design simple, powerful, and timeless logos.
When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or bu ...

Learn to design simple, powerful, and timeless logos.
When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.
In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles o