E-kniha Nudge

One of the most influential books of the 21st century Since the original publication of Nudge more than a decade ago, the word has entered the vocabulary of businesspeople, policy makers, engaged ...

One of the most influential books of the 21st century Since the original publication of Nudge more than a decade ago, the word has entered the vocabulary of businesspeople, policy makers, engaged citizens and consumers everywhere. The book has given rise to hundreds of "nudge units" in governments around the world and countless groups of behavioural scientists in every part of the economy. It has taught us how to use thoughtful choice architecture to help us make better decisions for ourselves, our families, and our society. Now, Richard Thaler and Cass Sunstein have updated the book, ma Nudge - Richard H. Thaler, Cass R Sunstein od authora Richard H. Thaler, Cass R Sunstein a nakladatelství za skvělé ceny na e-shopu Martinus.cz