E-kniha The Startup Way

The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Conc ...

The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation. In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans The Startup Way - Eric Ries od authora Eric Ries a nakladatelství za skvělé ceny na e-shopu Martinus.cz