Malls and Departments Stores

Chris van Uffelen

In the age of multichannel commerce, shopping malls and department stores are faced with difficult challenges coupled with new and promising perspectives.The objective for a winning concept is to ...
In the age of multichannel commerce, shopping malls and department stores are faced with difficult challenges coupled with new and promising perspectives.The objective for a winning concept is to optimize the quality of stay by indulging visitors so they spend as much time as possible on site. The customer must conceive the visit as an all-around inspiring experience which engages the senses beyond the consumption of goods.This occurs by diversifying the offer with cultural institutions, a variety of dining opportunities and exciting leisure activities. Architectural quality as well as the tar Malls and Departments Stores - Chris van Uffelen od authora Chris van Uffelen a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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nakladatel: Braun, Slovart

vydána: 2013

424 stran

ISBN: 9783037681541

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