The Startup Way

Bestselling author, entrepreneur, and Lean startup founder Eric Ries reveals how established corporations and major enterprises can reinvigorate their company by sharing his insights and challenge ...

Bestselling author, entrepreneur, and Lean startup founder Eric Ries reveals how established corporations and major enterprises can reinvigorate their company by sharing his insights and challenges from his intense collaborations with some of the world s most innovative and successful companies as they attempt to change their culture and processes to be faster and smarter at what they do.