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Nudge

Richard H. Thaler, Cass R. Sunstein

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reaso ...
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a Nudge - Richard H. Thaler, Cass R. Sunstein od authora Richard H. Thaler, Cass R. Sunstein a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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nakladatel: Yale University Press

vydána: 2008

304 stran

ISBN: 9780300122237

Kniha v knihkupectvích:
31 dní
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