American Icon

Alan Mulally and the Fight to Save Ford Motor Company

Bryce G. Hoffman

AMERICAN ICON is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminent collapse and astounding turnaround. It is also an in-depth case study of how Mulally, a Detroi ...
AMERICAN ICON is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminent collapse and astounding turnaround. It is also an in-depth case study of how Mulally, a Detroit outsider, transformed Ford's management, its cars, its public image, and an entrenched corporate culture filled with backbiting, politics, and personal vendettas.
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nakladatel: The Crowood, Random House

vydána: 2013

422 stran

jazyk: angličtina

ISBN: 9780307886064

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