Crossing the Chasm

In Crossing the Chasm, Geoffrey Moore, the world`s leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based ...

In Crossing the Chasm, Geoffrey Moore, the world`s leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web. Crossing the Chasm - Geoffrey A. Moore od authora Geoffrey A. Moore a nakladatelství za skvělé ceny na e-shopu Martinus.cz