Playing to win

how strategy really works

A. G. Lafley, Roger L. Martin

Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies. In ...
Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies. In this book, two well-known business thinkers get to the heart of strategy -- explaining what it's for, how to think about it, why you need it, and how to get it done.
Includes bibliographical references (p. [239]-243) and index.
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nakladatel: Harvard Business Press, Harvard Business Review

vydána: 2013, Boston, Mass

260 stran

jazyk: angličtina

ISBN: 9781422187395

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