Graphic Designer's Research Manual

Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this “legwork” with the term research. By engaging in competitive int ...

Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this “legwork” with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, h Graphic Designer's Research Manual - Jennifer and Kenneth Visocky O'Grady od authora Jennifer and Kenneth Visocky O'Grady a nakladatelství za skvělé ceny na e-shopu Martinus.cz