You'Re About to Make a Terrible Mistake!

''A masterful introduction to the state of the art in managerial decision-making. Surprisingly, it is also a pleasure to read’ – Daniel Kahneman, author of Thinking, Fast and SlowA lively, researc ...

''A masterful introduction to the state of the art in managerial decision-making. Surprisingly, it is also a pleasure to read’ – Daniel Kahneman, author of Thinking, Fast and SlowA lively, research-based tour of nine common decision-making traps – and practical tools for avoiding them – from a professor of strategic thinking We make decisions all the time. It''s so natural that we hardly stop to think about it. Yet even the smartest and most experienced among us make frequent and predictable errors. So, what makes a good decision? Should we trust our intuitions, and if so, when? How can we avo