The Deadline Effect

'I love deadlines. I like the whooshing sound they make as they fly by.' So said author Douglas Adams - but what if there was a way of making deadlines work for you and using them to ensure others ...

'I love deadlines. I like the whooshing sound they make as they fly by.' So said author Douglas Adams - but what if there was a way of making deadlines work for you and using them to ensure others provide you with what you want when you want it? In Christopher Cox's brilliant new book, he looks at the impact deadlines have on us, and how we can use them to deliver the best results for all parties. Social scientists have revealed that most negotiations run right up to the deadline before a deal is finally struck. What they also discovered was that this deadline effect usually result