Meatball Sundae

How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn''t necessarily the right one to use. According to bestsell ...

How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn''t necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlour. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! As traditional marketing fades away, the new tools seem irresistible. But they don''t work as well for boring brands (meatballs?) that might still b